| Postcard Marketing
According to Rich Levin, a national real estate speaker and sales coach, effective postcard frequency is 9 to 12 times annually to your highest-value market (your sphere of influence, including past clients), and 4 to 12 times annually to other targeted markets.
The goal of any marketing campaign is to create top-of-mind awareness. That means when the targeted market thinks of real estate, your name should come to mind. And when your name comes to mind, the targeted market associates it with a successful real estate experience.
|
